What is Social Media Marketing?
Social Media Marketing is the process of improving a brand’s exposure or traffic using social media networks and sites. It primarily covers activities involving social sharing of content, videos, and images for marketing purposes.
As consumers pay more attention a company’s social campaigns, share content on their preferred platforms and engage with brands, they’re expressing purchase intent. At Netz.io, we’re experts at helping your leverage this purchase intent and convert it into sales for your brand – in fact, we’ll be there for you every step of your customers’ journey.
How can Social Marketing improve my online presence?
Social media marketing helps you turn existing satisfied customers into brand ambassadors, getting your message across to a larger network. Customers and prospects who propagate your message across their networks will likely have a more significant effect on the customer journey than traditional marketing efforts – according to a recent Forrester research report, 70% of consumers trust recommendations from a friend, whereas only 10% trust advertising.
On their social networks, users share thoughts on products and services, their responses to advertising and marketing campaigns and the companies and brands they’re most satisfied or frustrated with. By interacting with customers, brands can swiftly appease any possible conflicts that could potentially affect their public image, while also getting their marketing message across to both existing and new customers.
We offer a comprehensive range of Social Media Marketing services – setting up new social media accounts or taking over the day-to-day management of existing ones, promoting your brand via all available social media platforms, providing insights into customers and prospects’ sentiment regarding your brand, deploying targeted real-time marketing campaigns centred around seasonal or one-off events, etc.
Build a great rapport with new & existing customers
Social media marketing is not just about getting your message across to existing customers and prospects. Probably the most important component of any social media marketing strategy is listening – monitoring the social media channels where your company has an online presence and understanding what is being said about you, so that you can effectively manage your brand and reputation online.
Social media can help a brand build a very good rapport with customers and prospected – providing them with an additional avenue of communication with the company and with the option of nearly real-time feedback – a must in today’s ultra-connected, fast-paced world.
At Netz.io, we believe in the power of social media. And we have the expertise to leverage that power so that your brand gains the maximum of exposure and the best possible feedback.