The growing importance of mobile apps
In May 2015, Google announced that over 50% of all internet searches were made using a mobile device, such as a smart phone or a tablet. Every year this figure is growing as more and more people fall in love with the latest technology and gadgets. To make things easier for the end user, companies often like to develop an ‘app’ which acts as a shortcut to the company’s services rather than having to use their website.
Mobile apps are great because they are optimised specifically for mobile devices and offer the best possible user experiences across a range of gadgets. A website will work perfectly fine on a phone, but an app cuts out any unnecessary content and focuses on the important pieces of information.
How an app can benefit your business
You may already have an idea for an app in mind, whether it’s an add-on to a website, or a standalone application such as a game. If a customer installed your app on their smart phone or tablet, they would then constantly have a shortcut to your app and be reminded of your business whenever they use their device. This helps to boost sales and usage.
One of the biggest advantages of having an app is the ability to use it offline. Rather than having to load content from a website, the content can be stored inside the app so it’s ready for the user to view whenever they need to. If you have internet-reliant functions on the app, this data can be stored offline and then synchronised with your website later on when they have an internet connection again. This helps keep things running smoothly and greatly improves the user experience.
An app can also be used to offer promotions, such as special deals or limited edition voucher codes. There are limitless possibilities of what an app can be used for, and your imagination is the starting point!
How we make cross-platform apps
Native app development can be very expensive for a business and these prices can often scare a person off the idea. The problem with native app development is that if you want to offer a great application for a huge range of customers, you need to cater for the different types of devices out there, such as iPhone, iPad & Android Smart Phones/Tablets. Netz.io can save you this headache and huge expense as we develop all of our apps using Ionic/Phonegap. What this means is that the exact same app can be used on Apple, Android, Windows & Blackberry devices!
With one of our apps, you don’t need to spend a fortune on catering for all users. We create 1 code base which can then be updated with new features as and when you need them. Another problem with having a true native application is that if you ever want to make changes to the app and add new features, this would need to be done on all of the different native apps you may have for specific brands. Our apps are optimised for all devices and run smoothly across the range.
For more information and to discuss your app in more detail, please get in touch and we will get back to you ASAP! We look forward to hearing your fantastic ideas and bringing them to life.